Terms of Service for Our Website & Services

AppMonsta Ltd, located at Salisbury House, London Wall, London, United Kingdom, EC2M 5PS, (“AppMonsta”, “We”, or “Us”) provides data, analytics, statistics, and other information related to mobile apps available on leading app stores (Google Play™, Apple App Store®) as a web-based service for business customers/users/clients. Your use of this website and any service contained within constitutes acceptance of these terms & conditions in full.

Our Services are offered exclusively based on these Terms of Service. Any differing general terms and conditions shall not apply, even if customers/users/clients reference them in the ordering process and we do not explicitly object. Any terms deviating from these will only apply to if expressly accepted by AppMonsta ltd in writing.

We take your privacy seriously. We are registered under and comply with the Data Protection Act 2018 and the General Data Protection Regulation (GDPR). For further details please see our Privacy Policy.

1) Terms Used
1.1) “Website” refers to the website provided under the URL https://appmonsta.com (or its subdomains).

1.2) “Account” refers to the user interface on the Website where You can register Your business to use Our Services. Registration is required to subscribe to Our Services.

1.3) “App Stores” includes Google Play and Apple App Store.

1.4) “Apps” refers to the mobile apps available on the supported App Stores.

1.5) “App Data” covers data, content, or other information about Apps that is accessible on the supported App Stores or generated using inhouse models and provided to Our Users through the Services.

1.6) “Services” encompasses any service involving the provision of Data via Our Website.

1.7) “AppMonsta Media” refers to Our adtech SSP (Supply-Side Platform) platform for selling ad inventory on behalf of Publishers, our adtech DSP (Demand-Side Platform) platform for buying ad inventory on behalf of Advertisers, and our adtech AdX (Ad Exchange) platform for programmatic media buying and selling. These platform helps publishers, advertisers, DSPs and SSPs manage, buy, sell, and optimize advertising space.

1.8) “Inventory” refers to the advertising space available for sale through AppMonsta Media. This includes various ad formats and placements offered by publishers using Our platform.

1.9) “Advertisers” refers to businesses or individuals purchasing ad space through AppMonsta Media’s DSP or Ad Exchange.

1.10) “Publishers” refers to businesses or individuals selling ad space through AppMonsta Media’s SSP or Ad Exchange.

2) Access and Use of Data and Services
2.1) AppMonsta Ltd’s services allow users to access and use data on apps based on the chosen subscription model and plans. Users should review the available plans, limitations, and pricing models before subscribing. Refunds are not offered if user expectations are not met or if unexpected limitations are encountered.

2.2) Except for free trials, the use of AppMonsta Ltd’s services requires timely and full payment of the applicable fees.

2.3) AppMonsta Ltd may modify its services at any time. If enhancements are made, users may need to upgrade their subscription to access them. If a modification significantly limits the usability of the services, users may terminate their subscription as outlined in Section 6.

2.4) Users can use AppMonsta Ltd’s data and services to build their own products and services, provided they do not publish, distribute, or otherwise make AppMonsta Ltd’s App Intelligence Data available to third parties without prior consent. Users must not use AppMonsta Ltd’s services or App Intelligence Data for competing business offerings.

2.5) Users agree not to store AppMonsta Ltd’s data for more than 24 hours unless otherwise agreed in writing.

2.6) Users agree not to decompile, reverse engineer, reverse assemble, decipher, or attempt to discover any programming code or source code of AppMonsta Ltd’s website or services. Specifically, users agree not to circumvent limitations, scrape, programmatically call, or automate calls to AppMonsta Ltd’s internal APIs.

2.7) AppMonsta Ltd’s services may allow users to access publicly available data, including contact information of publishers. This data is collected from publicly available sources. AppMonsta Ltd does not have the authority to grant rights to use this data, and users are responsible for their own use. AppMonsta Ltd does not warrant that the use of publicly available app data does not infringe on the rights of app publishers or third parties.

2.8) Users agree not to use any data for unlawful purposes. Specifically, users agree not to use contact information for purposes other than those for which it was published. Users will indemnify AppMonsta Ltd (including its employees, officers, agents, and affiliates) from any and all liabilities, losses, judgments, settlements, damages, costs, and expenses (including all associated fees) arising from the use of data, especially from any infringement or misappropriation of third-party rights. 

3) User Obligations
3.1) Users agree to the following:

a) Users will ensure the email address provided in their account registration is valid at all times and keep their contact information accurate and up-to-date.

b) Users will not use the services for any unlawful purposes or activities.

c) Users will not use their account to upload, post, email, transmit, or otherwise make available any content that contains viruses or other harmful code that interrupts, destroys, or limits the functionality of the services or affects other users’ ability to access the services.

d) Users will not share their password, let anyone else access their account, or do anything that jeopardizes the security of their account. AppMonsta Ltd assumes that any activity in a user’s account is done by the user or with their consent, and the user is responsible for all activities in their account, including the subscription to services.

e) Users will not attempt to access the services by any means other than through the interfaces provided by AppMonsta Ltd.

f) Users will not attempt to override any security components of the services.

g) Users verify that their country of residence matches their billing address.

h) Users certify that they are at least 18 years old and authorized to act on behalf of their company, firm, or corporation, using the services for internal business purposes only.

3.2) AppMonsta Ltd may, at its sole discretion, determine whether a user is violating these ToS. Users violating these ToS may be permanently restricted from holding an account or using the services. If AppMonsta Ltd reasonably determines that an account is being used for illegal or fraudulent activity, the account may be immediately terminated, and financial data erased. AppMonsta Ltd may also report the user in the relevent jurisdictions.

4) Payment and Taxes
4.1) Subscription fees depend on the chosen service package and are payable by card upfront for each subscription period, including renewals. Custom solutions are invoiced with NET30 payment terms where payment is due within 30 days of the invoice date.

4.2) Users are responsible for all taxes and fees associated with the services, including sales tax and any applicable withholding taxes, except for VAT invoiced by AppMonsta Ltd, if applicable.

4.3) If AppMonsta Ltd cannot collect fees within the the agreed terms, the affected service will be suspended for the user’s account.

4.4) AppMonsta Ltd may occasionally increase subscription fees. Users will be notified of any price increase via email with a 30-day notice. The new price will apply at the start of the subscription period following the notice period, unless the user terminates their subscription in compliance with our cancellation process.

4.5) AppMonsta requires payment in advance for all Advertiser accounts. Advertisers must initially fund their accounts in order to activate them, no limits to the amount. All accounts that have no deposited funds are placed on hold and all the advertising campaigns are stopped, until the account is funded. If Your Account is inactive for a twelve-month period (i.e., You did not log into Your account during 12 months), Your Account balance will be charged as an inactive fee, meaning Your balance will be $0 and Your account will be closed. AppMonsta may, but has no obligation to, give You prior notice of the imposition of any inactive fee.

4.6) The Publisher can get the total earning obtained during 60 days period after each month. The payment will be counted for the actual number of impressions approved by AppMonsta and served on the Publisher’s inventory. Prior that, AppMonsta receives the payment from the advertiser on the Publisher’s behalf. There is a minimum limit of payment established for the Publisher that accounts for $50. In order to receive the payment, it is important to be sure the sum has reached an essential minimum level on Publisher’s account. The AppMonsta as AdExchange. The AppMonsta party functions as AdExchange, therein it depends on the Advertisers to proceed with the payment before AppMonsta will be able to pay the Publisher. From its part AppMonsta will make all possible efforts to ensure the payment share that belongs to the Publisher is paid in time, which is in 45 days after such payment obtained from Advertiser. AppMonsta can’t be held accountable for the purchases committed by Advertiser, thus can’t guarantee that Publisher’s inventory will be purchased. Accordingly, payment for the display of each Advertisement is strictly subjected to and conditional upon the payment of fees for the same Advertisement (“Ad revenue”) by the relevant Advertiser. Same way, the payment procedure for the advertisement display is subjected to the fees and “Ad revenue” fees payment by Advertiser. Thus, AppMonsta should not be kept liable for the full payment in case some segment of it wasn’t provided by the Advertiser. In other words, the Publisher must accept that AppMonsta is not responsible for the insufficient Ad revenue delivered from the Advertiser to the Publisher through the system. The Publisher needs to acknowledge the fact that AppMonsta operates only as a service provider and as the agent for Advertisers. AppMonsta can be accountable only for the revenues actually obtained from the Advertiser which represents funds that can be immediately obtained. AppMonsta fully embraces the responsibility to control the billing process and the procedure of payment collection from the Advertiser to make it timely and unobstructed. The right to quit the payments can be reserved by AppMonsta in cases the terms and conditions of service were severely violated by Publisher. The Publisher is fully responsible for paying own taxes and the consequences of dealing with them, AppMonsta thereof cannot be held accountable for such matters. In case AppMonsta finds out that the level of fraud in served impressions exceeds 10% the invoice payments can be cancelled and suspended. The suspended payments will be considered frozen till the case is investigated.

5) Severability

The paragraphs, sub-paragraphs and clauses of these Terms & Conditions shall be read and construed independently of each other. Should any part of these Terms & Conditions or paragraphs, sub-paragraphs or clauses be found invalid it shall not affect the remaining paragraphs, sub-paragraphs and clauses.

6) Waiver

Failure by us to enforce any accrued rights under these terms & conditions is not to be taken as or deemed to be a waiver of those rights by us unless we acknowledge the waiver in writing.

7) Third Parties

These terms and conditions are between you and us. They do not apply to, or benefit any third party and are not reliant on any third party.

8) The Consumer Rights Act 2015

These Terms & Conditions are specifically written in accordance with the Consumer Rights Act 2015. Should these Terms & Conditions conflict with the Act, the Consumer Rights Act 2015 shall prevail and apply.

9) Your Statutory Rights

Where acting as a consumer your statutory rights are unaffected.

10) Jurisdiction

These terms & conditions shall be interpreted, construed and enforced in accordance with English law and shall be subject to the exclusive jurisdiction of the English Courts.

11) Data Protection
AppMonsta only collects and stores personal data provided during registration and support requests, including contact and billing details such as company name, address, and contact information. AppMonsta does not process any personal data on behalf of users. For questions regarding the use of personal data or to exercise data subject rights (e.g., access, rectification, restriction of processing, data portability, objection to processing, or deletion under the EU General Data Protection Regulation (GDPR) or the Swiss Federal Act on Data Protection (FADP)), please refer to AppMonsta’s Privacy Policy.

12). Valid Website(s)
It is up to AppMonsta to select which Advertisers, Publisher or clients to collaborate with so the company reserves the right to decline certain affiliations:

The website that violates the rights of other members (including the copyright and intellectual property violation, piracy (‘warez’, emulators, or cracks, unauthorized content usage, etc.)
Websites with adult thematic, or the ones containing the fragments of such and links, etc.
Websites with explicit content, violence, etc.
Websites with promote antisocial behavior, have racial and political, gender, or religious abuses.
Websites with spammy content and those that perform unacceptable newsgroup posting.
Websites related to illegal activities, such as hacking or terrorism.
Websites that give false online money-earning opportunities, contradictive investment offers.
Websites that incentivize the users to click on the website elements and charity offers.
Websites that are temporarily unavailable, unserviced, or incomplete.
Websites that feature very narrow audience segments.
Websites that feature content that can be deemed irrelevant, doubtful, and inappropriate.
Websites that interfere with Federal privacy laws, that also involve Children’s Online Privacy Protection Act.
AppMonsta reserves the right to make occasional website audits on website or platforms in order to ensure compliance to the rules. If during the course of such inspection the violation will be revealed by AppMonsta Policy Team, the account will be terminated. AppMonsta will also not be accountable for compensating the revenue.

13) Limitation of Liability
IN NO CASE APPMONSTA WILL BE LIABLE FOR ANY CONSEQUENTIAL, INCIDENTAL, INDIRECT, PUNITIVE, SPECIAL OR OTHER SIMILAR DAMAGES NOR FOR ANY LOSS OF PROFITS, LOSS OF REVENUES, LOSS OF SAVINGS, OR LOSS OF CLIENTS, WHETHER UNDER TORT (INCLUDING NEGLIGENCE), CONTRACT OR OTHER THEORIES OF RECOVERY, EVEN IF APPMONSTA WAS OR SHOULD HAVE BEEN AWARE OR WAS ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

14) Prohibited content
14.1) Our policy regarding prohibited content contains recommendations on types of advertising materials which can be considered appropriate. When advertisers place orders, each ad is tested for compliance with these rules. Rejected type of content includes:
Materials that propagandize violence [IAB25-2].
Adult sexual content, products, and services of sexual nature [IAB25- 3].
Content encouraging discrimination, hate [IAB25-5] or offensive content, profane materials [IAB25-4].
Weapons and related goods [IAB26-1] (Illegal Content).
Drugs and supplies for them [IAB26-1] (Illegal Content).
Tobacco products and all related supplements, which include equipment for electronic smoking [IAB9-9].
Materials that include mentions or related to hacker attacks, fraud, spyware, malware, and hardware/software damage. [IAB26-3].
Materials that violate copyright that includes but is not limited to torrents, P2P sharing, warez [IAB26-2], and other  illegal sharing. [IAB26-4].
It is forbidden to advertise fake, counterfeit, and potentially dangerous products or services [IAB26-4].
Illegal goods, services and content encouraging bomb-making, and sharing the information considering socially dangerous activities [IAB26-1]
Content generated by the user that didn’t undergo necessary moderation [IAB25-1].
Clickbaits and content that encourages users to perform a specific action: click or download [IAB25-7].
Content related to traffic generation propositions, including fraudulent one [IAB26-1].
Content that contains false or misleading statements, such as a quick way to get rich, etc.
Religious content or content related to certain spiritual practices [IAB23] or hate content in relation to communities that may include racial, national groups, sexual orientation [IAB25-5], social status like ‘veteran’, or else.
Content with scenes of abuse [IAB7-28] or substance abuse [IAB7-42].
Content containing hunting, and shooting to animals [IAB17-18].
Advertising of products that are subjected to state registration (in the absence of such registration).
Endangered animal species products [IAB26-1] (Illegal Content).

14.2) Restricted Content:
Content featuring alcoholic beverages [IAB8-5], [IAB8-18].
Online gambling services, casinos, lotteries (with a feature of real money cash out) [IAB9-7].
Prescription medicines, food supplements, and health products. [IAB7- 5].
Finance consulting services, [IAB13-1], Loans [IAB13-2], IAB13-4 Financial Planning, [IAB13-5] Hedge Funding, [IAB13-6] Insurance, [IAB13-7] Investing, [IAB13-8] Mutual Funds, [IAB13-9](Options), [IAB13-10] Retirement Planning, etc.
Information associated with political campaigns [IAB11-4].
Pregnancy content [IAB6-7].
Freebies and contests [IAB22-1].
Adult humour.
Adult-themed dating, escort services, “mail-order brides”, or similar services.
Recreational drugs.
Fireworks.
Content for kids.
Extrasensory persons, astrologers, predictors of the future, etc.
Disparaging or competitive to SmartyAds.

14.3) Prohibited Attributes
DSP must never serve ads with these creative attributes:
Auto-redirect ads – these are ads that automatically redirect the user without the user’s engagement or action (e.g., click, touch).
Deceptive ads that resemble user interface elements (e.g., text boxes), and/or ads that do not ask the user for permission before initiating any services/fees. This includes click-to-call and click-to-subscribe ads that do not include an intermediary land page or another prompt that clearly explains the terms and/or fees associated with the call or subscription.
URLs that lead the user to the page contradicting with content that was promised by the initial ad.
Creative that aims to install on the user’s device spyware, or potentially harmful software.
.apk files that bypass App Store and Google Store.
Phishing techniques aimed to ask users to disclose their personal information.
Creatives that replicate system device notifications and messages – Windows Dialog or Alert Style, play, chat, and other system functions.
Ads which are initiated or downloaded automatically without user permission. It may bear potential safety risks for the user.

Our contact details are as follows:

AppMonsta Ltd
Salisbury House, London Wall, London, United Kingdom, EC2M 5PS
Email: support@appmonsta.com
Company registration number: 14978634
VAT registration number: 451307814